The Royal Navy has launched a new recruitment campaign for the UK’s world-renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long-running line “It’s a state of mind” by showing that to become a Royal Marine, you have to change what you think is possible. The launch film, ‘The Mist’, was created by Engine’s creative agency, WCRS, and shot by multi award-winning director Nicolai Fuglsig along with a team that included Oscar-winning director of photography, Matyas Erdly.
‘The Mist’ shows a team of Marines quietly paddling forward into a foreboding mist, surrounded by the ruins of a recent battle. The ad demonstrates how to become a Royal Marine, you must overcome mankind’s primal fear of the unknown. “The Mist” shows a team of Marines quietly paddling forward into a foreboding mist, surrounded by the ruins of a recent battle. The ad demonstrates how to become a Royal Marine, you must overcome mankind’s primal fear of the unknown.
To keep each film as authentic to Royal Marines operations as possible, they were shot with the Royal Marines on deployment, and each features real, combat-ready Royal Marines Commandos. The new campaign went live on 20th August, video on demand and social media platforms such as Instagram, Youtube and Facebook. These films really highlight the essence of ‘It’s a State of Mind’ but critically that if you become a Royal Marine you can change what you think is possible.The next film in the campaign, “Spider”.
