The Koprivnice automotive maker, known under the TATRA brand, ranks among the oldest car and truck factories in the world and, with our more than 116-year continuous activity we have significantly influenced the automotive industry in the Czech Republic, as well as abroad. Since March 2013, the company TATRA TRUCKS owned by Czech shareholders and underwent restructuring. It is now under the leadership of CEO Radek Strouhal to continue to streamline production and sales growth.
TATRA TRUCKS a.s. closely works with the Group companies CSG CZECHOSLOVAK GROUP. Altogether we create more than 4,000 jobs and generate revenues of CZK 10 billion (2014).
TATRA TRUCKS a.s. has a subsidiary – TATRA METALURGIE a.s.. The main production program covers heavy-duty off-road vehicles and trucks for combined on/off road transport, which are constantly improved to meet increasing customer requirements. A high level of human potential represents a significant advantage of TATRA TRUCKS a.s., not only in R&D but also in terms of the production capacity.
TATRA-branded trucks are based primarily on the Tatra design concept, which has so far not been successfully imitated by anyone. Heavy trucks from Koprivnice are famous for their go-anywhere ability in most difficult terrains under extreme weather conditions, high reliability and excellent utility properties. TATRA resists both to frosty weather and abnormally high desert temperatures.
The current truck range comes up to meet the customer requirements. The civilian production is represented mainly by TATRA PHOENIX and TATRA TERRN°1 vehicles, while the special and military production is represented by TATRA FORCE and TATRA TACTIC commercial ranges.
The company’s important business territories traditionally include Russia, the former CIS countries, Israel, India, the Arabian Peninsula, Australia and Europe. The domestic market (Czech Republic, Slovakia) is dominated by the customers such as the Czech Army, Fire Brigade, Armed Forces of the SR, and the commercial customers are e.g. Revitrans a.s. (formerly SD – Autodoprava) or Lesy Slovenské republiky (Forests of the Slovak Republic).
The excellent driving characteristics and numerous technical and design innovations of TATRA vehicles have been verified through long-distance races over many years. TATRA crews have achieved the greatest successes in the famous Dakar Rally.